How to effectively leverage KOLs, or influencers in your China Marketing strategy? Learn how to define campaign objectives, brainstorm tactics and measure effectiveness of the campaign.
It is challenging, but still possible to properly setup AB Split test in China to measure impact of your advertising.
Spring Festival is huge, so how can a brand effectively leverage this important festival to drive brand favourability, recognition and revenue.
Quickly assess your market and target audience in China with these free tools
