He Puts On Lipstick, She Lifts Weights
Gender beauty perception has shifted significantly in the last 5 years, and it’s happening in many Asian countries, including China. What works for your brand’s target audience?
Are You Fast Enough For China?
Most foreignors to China are amazed at the speed of how things move in China.
Are KOLs or Wang Hong Worth The Investment In Your China Marketing Mix?
How to effectively leverage KOLs, or influencers in your China Marketing strategy? Learn how to define campaign objectives, brainstorm tactics and measure effectiveness of the campaign.
How To Run AB Split Tests In China?
It is challenging, but still possible to properly setup AB Split test in China to measure impact of your advertising.
2019 Spring Festival In China: Bigger Than Ever
Spring Festival is huge, so how can a brand effectively leverage this important festival to drive brand favourability, recognition and revenue.
Understand Your Audience In China: Free Tools & Template To Run Market Research
Quickly assess your market and target audience in China with these free tools
It’s Good, But No More Please – How to Giving Feedback Properly
Do you want to know how to give feedback properly? I like to share my learning about giving feedback to others, and guess whom I learnt it from … my younger son. Check it out.
Little Nudge, Big Impact
Little nudges or reminders can make a huge difference in changing behaviour at home or in the workplace. What do you want to change?
Why You Need Flexible Scheduling For Your Next Project?
Sometimes it is better to be flexible with your schedule and adapt to the market, it might uncover opportunities you had not thought about.