Fluff Talk
Image by Lulu Vision via Flickr Talk is cheap. Talk is only fluff if there are no results to show for.
I detest people who only speak fluff without any substance. It’s all the noise, the decibels and nothingness that eventually means nothing to other people. Perhaps, it is self satisfactory. If I speak more, I will hear more of myself and I will be convinced. If I speak louder, I will hear myself better and I will be convinced. If I just speak, doesn’t matter about what, I will hear myself more and I will be convinced.
So, it’s about being more - overwhelmingly present.
Just be careful not to push people away.
No one is good at everything, and even the things you are good at you probably have limitations. So, unless you are absolutely certain about something, more noise will not help.
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ZO Cards
Image by roadkillbuddha via Flickr These are postcards, that are given free at restaurants, cafes, pubs, bars, etc. It is used by marketers to sell across a promotion, an event, a message, etc.
The problem with these cards is that they are in essence post cards, yet they are fundamentally flawed as a post card, because of the lack of blank space on the card.
There are 3 types of people who take ZO Cards.
1. The people who collect post cards and take the card for the printed design.
2. The people who want to send messages to their friends and use the post card as a communication tool (Writing message at the back)
3. The people who don’t care about ZO Cards, but need writing material urgently and these cards come in handy at the appropriate moment.
A large portion of the target market I assume would be (2) - people who take the cards and continue to spread the message. This way, a single message goes to not just 1 person, but 2. Yet, nowadays, these cards are sprawled with words from the marketer. No blank space for writing anything, except the addressee’s name and address.
I used to just take the card of the shelf with the coolest design. Now, I would flip the card over and check out the blank space. If it was not 3/4 empty behind, I would not even consider taking the card. Those cards can continue to gather dust on the shelves. The truth be told: most of the cards that are left on the shelf are those which are only fairly good with their design but have little blank real estate behind. No one is going to send a postcard (using their own money to buy stamp) to a friend, without being able to write a decent message on the card.
This is for all you marketers/agencies out there.
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Food @ 7-Storey Hotel
Image via Wikipedia This was my 2nd time to the restaurant at the 7-Storey Hotel.
The 1st time I went there was with bear and gang. I couldn’t figure out where exactly the place it was. I had never heard of the 7-storey hotel, so I kept asking what the name of the hotel was. the answer I kept getting - 7-storey hotel. I was clueless, until I was told that it was the building beside the DHL balloon.
Ate steamboat/chicken rice there the last time. It wasn’t that memorable.
Went there this evening with my dad and bro - my dad knows the boss of the restaurant - and he wanted to introduce the place to us. This time we ate the cooked food (or 煮炒) and chicken rice. The chicken rice’s rice was very fragrant. We had steamed putin fish with ginger. That was delicious! The chup chye was also very good. The sweet potato leaves with fermented toufu (腐乳番薯叶) was delightful. The prawn roll was also crisp and delectable. It was an A+ meal.
Too bad they would have to move off when the building gets repossessed by the government by the end of the year.
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Multi-Variant Pricing
Image via Wikipedia Same product, multiple prices, different shops, one country.
I had bought Loreal product across Singapore and I believe I know where the best prices are.
Guardian is the most expensive ~$24.90
Watsons is the next most expensive ~$21.90
Small shop at Tiong Bahru ~$17.90
C.K. Mini mart ~$12.50 (2 for $25)
Beaute Spring (Toa Payoh Central) ~$10.10
It’s amazing how large the variance is. What’s needed is an avenue for people to post the bargains around their neighbourhood to share and spread the cheap bargains to the rest of the people. (–> Next project)
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People from Shanghai
Image via Wikipedia It’s been a while since I caught up with the NOC Shanghai people. The 2nd batch, the 3rd batch and even the NTU students from the GIP batch.
Everyone seems to be doing well. Jun Chih was heading over to Hong Kong for an overseas posting. Kenny had just moved over to a Korean Investment bank, Yvonne had recently moved over to V-kool, the rest were doing reasonably well in their respective companies.
So after dinner at TCC, we headed over to Clarke Quay - China One.
China One had a nice ambience, but for a bit the music was too loud. Eventually the live band came on and it was great. Did not stay too long, as most of the others had left and only the guys were left and they were too mesmerized with Soccer on TV to even chat.
So, we left and went for supper. Goodness! I need to cut down food intake. I think I am gaining weight again!
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Running on DreamHost
I am now running on DreamHost. It appeared that my internet connection was blocking off my old host. Of course, being the major telecom player in this country, they don’t really care about your feedback, so as the consumer, you would have to change your usage patterns and lifestyle to suit whatever that they provide you as a service.
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